Not all comparison sites work the same way. They have different ownership structures, different insurer panels, and different business models. Some major insurers don't appear on any comparison site at all. Here's what you should know.
Understanding who owns a comparison site can be useful context when deciding how to use it. Some comparison sites are owned by insurance groups, media companies, or financial services conglomerates. Others are independently operated.
Ownership doesn't necessarily mean bias, but it's useful information to be aware of when evaluating how results are presented.
| Site | Parent company | Type | Notes |
|---|---|---|---|
| myCompare | JonnyNetworks Ltd | Independent comparison | Uses Quotezone (Seopa Ltd) engine. Not owned by any insurer. |
| Compare the Market | BGL Group | Comparison site | BGL Group also underwrites insurance brands, including Budget Insurance and Dial Direct. |
| Confused.com | RVU (Uswitch Ltd) | Comparison site | RVU is owned by Uswitch Ltd, a comparison and switching service group. |
| GoCompare | Future plc | Comparison site | Future plc is a media group (also publishes TechRadar, Tom's Guide, etc.). |
| MoneySupermarket | Moneysupermarket.com Group plc | Comparison site | Publicly listed company. Also operates MoneySavingExpert (editorial). |
| Direct Line | Direct Line Group | Direct insurer | Sells exclusively through own channels. Does not appear on any comparison site. |
Ownership information sourced from public company filings and regulatory records. Accurate as of April 2026.
Some insurers choose to sell their products exclusively through their own websites and phone lines. The most well-known example in the UK is Direct Line, which has never appeared on a third-party comparison site.
Their reasoning is typically commercial — they prefer to control the customer relationship directly rather than competing on price in a comparison table. This means that if you only use comparison sites, you won't see their prices in your results.
Other notable direct-only insurers include NFU Mutual and some Lloyd's of London syndicates.
What this means for you: No single comparison site shows every available option. If you want a truly comprehensive view, you may need to check one or more comparison sites alongside direct-only insurers separately. This is the nature of the market, and it applies to all comparison sites — not just myCompare.
Yes. Each comparison site has its own panel of insurers, and not every insurer appears on every platform. Additionally, insurers may price differently on different platforms, or may choose to appear on some comparison sites but not others.
This means it can sometimes be worth checking more than one comparison site, particularly if you have non-standard circumstances (such as a conviction, a modified vehicle, or a very new driver) where the range of available quotes may be narrower.
myCompare is operated by JonnyNetworks Ltd, an independent company that is not owned by any insurance group or underwriter. The comparison engine is provided by Quotezone (Seopa Ltd, FCA FRN: 313860), which accesses a panel of over 130+ car insurance providers.
We focus on providing straightforward tips alongside specialist guides for drivers who may have particular circumstances — such as electric vehicle owners, young drivers, convicted drivers, hybrid workers, and owners of modified vehicles. These are areas where generic comparison sites often provide limited information.
| Feature | myCompare | Compare the Market | Confused.com | GoCompare | Direct Line |
|---|---|---|---|---|---|
| Type | Comparison site | Comparison site | Comparison site | Comparison site | Direct insurer only |
| Parent company | JonnyNetworks Ltd (independent) | BGL Group | RVU / Uswitch | Future plc | Direct Line Group |
| Owned by an insurer? | No | BGL underwrites some brands | No | No | Yes (is the insurer) |
| Available via comparison sites | Yes | Yes | Yes | Yes | No — direct only |
| Comparison engine | Quotezone (Seopa Ltd) | Proprietary | Proprietary | Proprietary | N/A |
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This table is for informational purposes only and does not constitute a recommendation. Ownership data from public filings.
This page provides factual information about the UK insurance comparison market. It does not constitute financial advice or a personal recommendation.
*51% of consumers could save £535.17 on their Car Insurance. The saving was calculated by comparing the cheapest price found with the average of the next four cheapest prices quoted by insurance providers on Seopa Ltd's insurance comparison website. This is based on representative cost savings from May 2026 data. The savings you could achieve are dependent on your individual circumstances and how you selected your current insurance supplier.
** Correct as of June 2025.
MyCompare is a trading style of JonnyNetworks Ltd registered in England, company number 09018319. JonnyNetworks Ltd is an Introducer Appointed Representative (IAR) of Seopa Ltd. Seopa Ltd are authorised and regulated by the Financial Conduct Authority (FCA FRN: 313860). Quotezone is a trading style of Seopa Ltd. Seopa Ltd is located at Floor 4, Blackstaff Studios, 8-10 Amelia Street, Belfast, Northern Ireland, BT2 7GS. The insurance quote system is independently owned and operated by Seopa Ltd. JonnyNetworks Ltd do not offer financial advice and we receive a commission for any policies purchased, at no cost to you.